Josh Rubin - Creative Director, Brand Innovator

I am a Creative Director and Strategic Partner specializing in high-impact brand positioning and storytelling, AI-powered marketing, and cultural relevance. I connect brands to culture at a global level by building growth through relevance and innovation.

With expertise in creative integration, social engagement, branded experiences, and real-time content optimization, I create scalable, high-performing marketing platforms that adapt to audience behavior.

A pioneer in macro and micro Influencer and Creator partnerships, I help brands activate culture, drive engagement, and achieve measurable impact.

Awards include Cannes Lions, One Show Pencils, Andys, Addys, Effies and the Chris Award for Human Rights.

I am also a Published Author. My new novel Whiz Kid, just won the 2025 James Patterson Grant (chosen as 1 of 12 from all over the country.)

Proud dad of two girls; 7 and 5 yrs old.

Recent Highlights:

  • Spearheading the Royal Caribbean global launch of Celebrity River, a new brand focused on enrichment and adventure.

• Total transformation of American Express into an inclusive brand that’s all about backing community, support and experience.

* Complete reinvention of Land Rover into a fashion inspired lifestyle brand that defines modern luxury and leadership.

• Built Makers Studio and Content Creation Lab focused on lean, short-form social production.

• Turning JLR into a creative-driven brand that talks to a new generation focused on originality, sustainability and disruption.

• Inventing AI projects at Accenture; ConsumerBot and SuperEgo and more to leverage creative potential of AI for clients.

• Working with innovative start-ups; Open Fortune, Better Help, BEM, Birthday and more to help tell their brand stories.

Select Brands

Google, Meta, Netflix, Diageo, Jaguar, American Express, NFL, Samsung, Chipotle, Amazon, PayPal, Zelle, Goldman Sachs, Nike, HBO. Royal Caribbean Group

 

Select Agencies

BBH, Spark 44, Accenture Song/Droga5, Mother, R/GA, Ogilvy, Havas, Dentsu, WPP, @Radical, Saatchi, BBDO, Big Spaceship, 360i, Huge

Software Skills

Basecamp, Workfront, Teamwork, Sprout Social, AspireIQ, Upfluence, Google Analytics, Adobe Analytics, Google Trends, BuzzSumo, Hootsuite Insights, SEMrush, Influencity, Ahrefs, Hotjar, Salesforce, HubSpot, Asana, Trello, Slack, Monday.com, Mention, Tableau, Canva, Buffer, Later, Sprinklr, Adobe Creative Suite, Microsoft Office Suite, Google Workspace, Figma, Miro, Jira, Zoom, Google Data Studio, Marketo, Mailchimp, Constant Contact, WordPress, Shopify, Magento, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, TikTok Ads Manager, Pinterest Ads, Snapchat Ads, Programmatic DSPs (The Trade Desk, MediaMath), Moz, Conductor, Similarweb, Google Tag Manager, and Optimizely.

Creator / Influencer Platform Building

I have been also helping brands build a sustainable platform to harness the power of Creators (AKA Influencers) to spread the brand story. Brands can't buy cultural relevance; it must be earned. Too many brands are rushing directly to influencers, creators or their agencies and asking them to make them socially relevant without a focused creative brand platform from which the Creators can co-create from. The result is lost time, money, focus and control. Brands lose a huge opportunity and creators are diverted away from their particular zone of genius.  I help brands bridge this gap and unlock the vast potential of the creator community with ideas and platforms that are specifically designed to inspire collaboration and connect to culture. Then brands can tap intelligently into the conversation and from one big idea, a million creations emerge. Community, loyalty, and advocacy are born, lifetime value skyrockets, and brands achieve more engagement with less spend.